Selena Gomez Launches Her New Rare Beauty 'Kind Words' Lip Collection

Closeup of Selena Gomez wearing center-parted ponytail
Shutterstock | 2914948
Fatima Araos

“Ciao, Italia!” Selena Gomez greeted her makeup brand Rare Beauty’s 3.3 million followers on Instagram with a gorgeous selfie on July 11 as she embarked on the Milan leg of her press tour promoting her new lipstick collection called Kind Words.

The 29-year-old singer, actress, and entrepreneur went on a multi-city trip for the launch, and naturally, she tested out different shades from the line to go with her chic outfits. For her Milan stop: a neutral tone to balance out her bright green Prada shirt. See below.

Kind Words Matte Lipstick And Liner In Talented

Gomez wore Kind Words matte liner and lipstick in Talented, which she teamed with neutral eyeshadow, a perfectly executed cat eye, and barely-there blush. One word: GORGEOUS – and the folks on the comments section all agree!

On Rare Beauty’s website, the Talented matte lip liner retails for $15. Describing the item, the Only Murders in the Building actress wrote, “This is everything I’ve ever wanted in a lip liner. Super smooth and doesn’t tug on your lips, and made to last all day without feeling sticky.”

Getting Prettied Up

Meanwhile, the Kind Words matte lipstick in Talented is priced at $20 on the site. “I wanted to create a classic lipstick that’s truly comfortable. Every shade is easy and wearable, and just perfect for every day,” Gomez wrote.

The Entire Collection

Last week, the “Lose You to Love Me” singer introduced the entire collection via a post on her Instagram, which she captioned, “My @rarebeauty Kind Words Matte Lipstick and Lip Liner are finally here! I wanted to create a classic lip collection for every day – think comfortable, easy, long-wearing and nourishing. My Kind Words Matte Lipstick has a flexible formula that moves with your lips while giving you weightless, one swipe color that lasts all day. Available in the same 10 made-to-match shades as the Kind Words Matte Lip Liner.”

10 Shades

And can we just say, what brilliant and beautiful name choices for the collection, which include Talented, Strong, Lively, Gifted, Worthy, Humble, Bold, Wise, Creative, and Fun.

A post on the brand’s Instagram explained the reason for the names, saying, “We don’t know who needs to hear this but take the compliment—you deserve it. ❤️ With shade names that serve as compliments to you, our NEW Kind Words lip collection is meant to be a daily reminder that you’re worthy of the kindness that comes your way, so embrace it. #usekindwords”

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