Paris Jackson Models Swimsuit For SKIMS's Latest Campaign

Closeup of Paris Jackson with ombre hair

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July 31, 2022

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Paris Jackson is the star of SKIMS's latest campaign.

Kim Kardashian's shapewear and swimwear brand first teased its new collection with an Instagram post on Tuesday, July 26, showing the 24-year-old model and Michael Jackson's daughter in a white one-piece.

The caption says, "SWIM IS COMING BACK! Get ready for the hottest drop of the summer. Sold out favorites are coming back, along with 11 new styles and limited edition colors. Drops Thursday, July 28 at 9 AM PT / 12 PM ET. Join the waitlist for early access."

Scroll for the post.

Zip Front Long Sleeve One Piece

In the post, Jackson is wearing the Zip Front Long Sleeve One Piece while lounging on a pool float. Four photos in the series show off different angles of the swimsuit. It's already available on SKIMS's website for $98 and the rest of the collection.

Tops, Bottoms, And Dresses

On Wednesday, SKIMS shared another photo of the gorgeous model and actress wearing the Triangle Top in ochre. You can grab the item for $38 on the site.

Swipe, and you'll see two more photos of Jackson sporting the Swim T-Shirt and Dipped Mid Waist Bottom in almond. The top retails for $52 while the bottom is $36.

In a more recent post captioned, "Go from pool to after party in one-and-done solutions and signature sets made to mix and match," the model is seen wearing the Swim Tank Dress in gunmetal, which is $88 on the site.

Madison Bailey And Bella Poarch Join The Campaign

Jackson is joined by actress Madison Bailey and singer Bella Poarch as faces of the campaign. In the photo above, Bailey is wearing the Cut Out Monokini in onyx, which retails for $88.

Poarch, meanwhile, models the Scoop Neck One Piece and Swim Gloves in taffy below. The suit is $88 on the site, while the gloves are $48.

'Doing This Shoot Was So Much Fun'

In a statement shared with People, Jackson said, "I've known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment. I love the brand and doing this shoot was so much fun."

Poarch added, "I'm so thrilled to be a part of the new SKIMS Swim campaign! I'm obsessed with the new collection - from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way. I couldn't be more excited to work with them."