Celebs Are Falling In Love With The New Tiffany Lock Bracelet

Tiffany & Co. announced the “Lose Yourself in Love” campaign on Instagram with an ultra-glamorous photo of Beyonce wearing the new bracelets on both wrists. They provided the perfect finishing touch to her gold coat and sheer black gloves.

Gal Gadot, Tiffany & Co.’s Face for High Jewelry, was on hand at the Lock event last week wearing 12 bracelets – six on each arm – to go with her red Givenchy dress.

Kaitlyn Dever was also a guest at the dinner. She sported a black mesh dress styled with a Lock bracelet, two diamond rings, and dangling earrings, all from Tiffany & Co.

Hailey Bieber, the face of Tiffany & Co.’s T Collection campaign, attended the event as well, wearing six of the bracelets on one arm. But as early as September, she was already flaunting her Lock in an Instagram post, calling it her “new favorite forever piece.”

Florence Pugh was also one of the first celebs to show off her bracelet on social media. “Inspired by the power of unity, the Tiffany Lock is designed to be a visual statement for the personal bonds that make us who we are,” she wrote.

Also in September, Zoey Deutch posted a carousel of photos showing her in a red outfit accessorized with a Tiffany Lock bracelet. Swipe to the last slide to see a video of her dog, Maybelle, sniffing at the iconic blue bag. “i respect my dogter @maybelledannydeutch’s hustle but the @tiffanyandco #tiffanylock is all mine 🔒,” Zoey wrote in the caption.

And a few days ago, Olympian Eileen Gu shared a snap on Instagram captioned, “Dinner date with @tiffanyandco #tiffanylock.” She’s wearing a pair of Lock bracelets to go with her black halter dress.

Shop the Tiffany Lock collection on the brand’s website. Prices range from $6,800 to $32,000.