You might be tempted to dismiss Priyanka Chopra Jonas’s haircare line, Anomaly, as just another celebrity brand in an already crowded beauty space. But the 40-year-old Indian actress founded the label with more than just profit in mind.
Anomaly’s uniqueness goes beyond its name (unusual for a beauty brand, TBH), which she chose because she wanted her line to deviate “from what is standard, normal, or expected,” she explained in an Instagram Q&A. Her product range is special in that it’s a combination of her passion for the environment and for hair.