This Goop Beauty Product Is The Only Makeup Item Gwyneth Paltrow Wears Most Days

Closeup of Gwyneth Paltrow with long straight hair
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Fatima Araos

Gwyneth Paltrow is a Hollywood glamour girl who happens to love the natural look. The 50-year-old Oscar-winning actress revealed that on most days, she doesn’t need much more than a swipe of lip balm to look and feel put together.

That sounds like a big task for just one product, but then Paltrow also happens to be a beauty mogul who has created some great lip balms under her lifestyle brand, Goop. She took to Instagram recently to give the items a shoutout and introduce a couple of new colors as well. See below.

'Cushiony And Luxurious'

In the photo uploaded to Goop’s Instagram page, the Shakespeare in Love star is sitting in her car, ready to head out, and holding two tubes of GOOPGENES Clean Nourishing Lip Balm.

“Lip balm is the only makeup I wear most days, and I love how these formulas turned out—they’re so cushiony and luxurious on your lips. And these new colors are so good,” she says in the caption.

Two New Colors

The two new colors are Peony and Tomato, the former a muted pink and the latter a sheer yet intense red. GOOPGENES Clean Nourishing Lip Balm is available in two other warmer tints, Garnet and Rose, as well as the classic Clear, which means you can have more fun with colors while keeping your kissers ultra moisturized at the same time.

'The Gift Of The Season'

For the holidays, Goop has packaged their lip balms in trios – they call them “the gift of the season” – complete with a stylish box that’s perfect for giving away to all your beauty-loving besties (but don’t forget to get one for yourself, too).

“More is more when it comes to the best clean lip balm on the planet,” the brand captioned this post. “Two chic new shades, Peony and Tomato, join our existing colors, Garnet and Sheer Rose—and both sets also come with the OG tried-and-true bestselling clear balm.” Each set of three retails for $48 on the brand's website.

Rich Formula Three Years In The Making

What makes this lip balm so special? Goop says they use a rich formula that took three years to perfect. It contains coconut, argan, castor seed, jojoba, and sunflower oils of the highest quality, as well as pomegranate extract and shea butter.

“Worth it!” Paltrow said. “My lips get really dry in the winter especially, and all three balms soothe and moisturize like nothing else.”

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